Client
Lively - Best Buy Health
What we delivered
Design ProductionSocial Media
Creative Services
Creative team
James DiepAndrea Serrano
Genevieve Gassman
Christina Dominguez
Cassedy Banks
Lively: Connected by Care
Lively, a Best Buy Health brand, empowers older adults to live independently through connected devices and 24/7 emergency services. At Davis Elen Advertising, I managed print design, :30s TV spots, and production for Lively, creating marketing materials that aligned with strict brand guidelines and technical print specifications.
This project was developed during my time as a Production Graphic Designer at Davis Elen Advertising from 2024-2025.
Print & Digital Design
We created a variety of marketing materials for Lively, including print ads, social posts, and promotional video graphics. Our goal was to make each piece clear, engaging, and consistent with the brand while reaching the right audience across print and digital channels.
Storyboarding TV Spots
We helped storyboard :30 TV spots for Lively, turning ideas into visual sequences that clearly told the story. We focused on pacing and flow to make sure each frame felt right and stayed true to the brand.
Sequence #1: Companion
We illustrated a scene where animals gather around an elderly woman, visually emphasizing care, comfort, and companionship. This sequence helped set an emotional tone that connected with the audience right from the start.
Sequence #2: Adventure & Assurance
We visualized an older man hiking, encountering a canyon obstacle, and using Lively to call for help. A bridge magically appears, showing how the service empowers independence and safety, while keeping the story engaging and easy to follow.
Sequence #3: Your Friend
We designed a picnic scene where an elderly woman enjoys a relaxing day in the park and calls Lively for reassurance. This moment demonstrates everyday confidence and ease that the brand provides, rounding out the story with warmth and relatability.
Thank you
To the Davis Elen Lively team.